SoundCheck!
Grassroots music brand · Birmingham · Instagram + TikTok + Meta
Objective: build a community-driven presence and reach 5,000 Instagram followers within 12 months.
Built: a pull strategy on Instagram and TikTok — gig highlights, behind-the-scenes footage, artist interviews. A push strategy of paid Meta campaigns targeting Birmingham-based music fans, promoting events and the zine and driving traffic to the website. Plus offline partnership marketing: venue and band collaborations, independent-business partnerships, OOH posters and guerrilla QR-code stickers. The website became the hub for gig listings and music news, supported by SEO.
15K+ followers at peak
1M+ weekly engagements at peak
Local radio invitations
Creative: Loud and Local zine and cassette drop, sticker-bombing, Instagram giveaway campaign.
Studio Social — the same team that grows your storefront can grow your audience.
Strategy, paid Meta, organic content and community — pointed at the trading moments already on the roadmap.
Social is not a separate agency job — it is the top of the same funnel. We build the audience, we warm it, and we send it to the store you already own.
SoundCheck!
Objective: build a community-driven presence and reach 5,000 Instagram followers within 12 months.
Built: a pull strategy on Instagram and TikTok — gig highlights, behind-the-scenes footage, artist interviews. A push strategy of paid Meta campaigns targeting Birmingham-based music fans, promoting events and the zine and driving traffic to the website. Plus offline partnership marketing: venue and band collaborations, independent-business partnerships, OOH posters and guerrilla QR-code stickers. The website became the hub for gig listings and music news, supported by SEO.
Creative: Loud and Local zine and cassette drop, sticker-bombing, Instagram giveaway campaign.
@holidaywithharry
Built: a community-first content approach that grew the page to 2,300 followers and earned coverage on BBC Radio Stoke's Facebook page.
"if they're having a hard time, they see my post and maybe it makes them smile."
@puddleduckie
Built: a consistent organic grid — packing and adventure content ("Packing for Adventures! 1. Wetsuit 2. Waterproofs") — growing a small brand page to 1,446 followers across 28 posts.
All three cards are drawn from the specialist's own portfolio and are labelled as portfolio work — not Commerce Scale client results. Figures are stated as the portfolio states them, including "at peak". Platform frames are placeholder mockups to be replaced with the specialist's own assets.