SoundCheck!
Grassroots music brand · Birmingham · Instagram + TikTok + Meta
Objective: build a community-driven presence and reach 5,000 Instagram followers within 12 months.
Built: a pull strategy on Instagram and TikTok: gig highlights, behind-the-scenes footage, artist interviews. A push strategy of paid Meta campaigns targeting Birmingham-based music fans, promoting events and the zine and driving traffic to the website. Plus offline partnership marketing: venue and band collaborations, independent-business partnerships, OOH posters and guerrilla QR-code stickers. The website became the hub for gig listings and music news, supported by SEO.
15K+ followers at peak
1M+ weekly engagements at peak
Local radio invitations
Creative: Loud and Local zine and cassette drop, sticker-bombing, Instagram giveaway campaign.
Social: the same team that grows your storefront can grow your audience.
Strategy, paid Meta, organic content and community, pointed at the trading moments already on the roadmap.
Social is not a separate agency job. It is the top of the same funnel. We build the audience, we warm it, and we send it to the store you already own.
SoundCheck!
Objective: build a community-driven presence and reach 5,000 Instagram followers within 12 months.
Built: a pull strategy on Instagram and TikTok: gig highlights, behind-the-scenes footage, artist interviews. A push strategy of paid Meta campaigns targeting Birmingham-based music fans, promoting events and the zine and driving traffic to the website. Plus offline partnership marketing: venue and band collaborations, independent-business partnerships, OOH posters and guerrilla QR-code stickers. The website became the hub for gig listings and music news, supported by SEO.
Creative: Loud and Local zine and cassette drop, sticker-bombing, Instagram giveaway campaign.
@holidaywithharry
Built: a community-first content approach that grew the page to 2,300 followers and earned coverage on BBC Radio Stoke's Facebook page.
"if they're having a hard time, they see my post and maybe it makes them smile."
@puddleduckie
Built: a consistent organic grid of packing and adventure content ("Packing for Adventures! 1. Wetsuit 2. Waterproofs"), growing a small brand page to 1,446 followers across 28 posts.
All three cards are drawn from the specialist's own portfolio and are labelled as portfolio work, not Commerce Scale client results. Figures are stated as the portfolio states them, including "at peak". Platform frames are placeholder mockups to be replaced with the specialist's own assets.